Website Design

The real purpose of web design is communication, where it's the look and structure of your site that  engage your visitors to easily find the materials they’re looking for. 

Customers respond to the balance of design, information and objects that keep them interested and  wanting to interact with what they've found. Whether large or small, informational or ecommerce,  sites have to be visible, purposeful and geared to make an impression. 

We'll work with you to build visitors' confidence and trust in you and what you offer. Along with their  visual appeal and attention to detail, you'll see that our sites are clearly laid out to be useful, fast  loading and fully functional. 

Development & Coding

It's the code under the bonnet that makes a site sing, where information is shared and functionality  is smoothly and securely enabled. 

From data mapping to email scripting and smart display transitions, we write clean, lean bespoke  scripts or use suitable plugins to aid server side performance and make sites work seamlessly for  you and your visitors. 

CMS & Blogs

Content Management Systems (CMS) have really come into their own to put content in the hands of  site owners and blur the lines between content creator and user. CMS sites are highly scaleable,  easy to keep up to date and can also include blogs for extra insight and feedback. 

With open source models constantly evolving, we've specialised in WordPress and Joomla!  installations as well as writing our own for a specific fit. Most clients need a CMS tailoring to their  needs which can then be updated with customised layouts and additional functionality in future. 

For peace of mind, ongoing support with version and security updates is included as part of our site  maintenance packages. 

Mailings & Newsletters

Email is an immediate and relatively low cost communications strategy which can produce a high  ROI for well targeted campaigns that stand out well in the inbox. We've used email marketing to   help a number of clients improve their brand recognition, direct traffic and repeat visitor levels. 

Design, deliverability, subject lines, list quality and devices are a number of the factors which  influence its success in building relationships with your customers. Its measurables are actions and  awareness with metrics which track every open and clickthrough. 

We offer an email design and delivery service that starts with a bespoke template to relect  your company's image and to be clearly read across different email clients and devices. As well as list  maintenance, campaign management and reporting, there's also assistance for your content,subject  lines, calls-to-action and lead generation. 

If you'd like copies of our worksheet prompts covering targeting, content and strategy for email  campaigns, please get in touch. 

Search Engine Optimisation & Marketing

In both the free and paid search engine listings, it's visibility and conversion that turn searchers into  buyers. To stand out in the rankings, you'll need to be consistently seen as more authorative and  relevant for a search term than your competitors. 

Ranking positions are determined by your page setup, content and links from other sites which pass  credibility to the search engines. This is SEO (Search Engine Optimisation) which with research and  a regular maintenance commitment works to get your site noticed and then visited. 

Our pages are clearly tagged and laid out to show the search engines what you specifically have to  offer. They can usually be easily adapted for any sponsored PPC (Pay Per Click) campaigns which we can set up and manage to maximise the ROI of your spend where competitive keyword terms  might otherwise prohibit immediate results in the ranking positions. 

Ecommerce & Shopping Carts

There are many different shopping packages available for selling both physical and digital goods  online. You'll administer a front-end shopping cart which is linked to a payment gateway for  processing the financial operation. 

We'll look at your requirements and budget to find the most suitable setup, from a simple checkout  facility to one with full ERM integration. The cart pages can then be styled to fit in with the rest of  your site. 

Graphics Conversion

We work with graphic designers to transform their layered Photoshop, Fireworks, Illustrator or  Acrobat files into multi-browser compliant websites and newsletters. 

It's fast and cost effective as well as straightforward to include CMS or additional functionality as  necessary. 

Databases

Data information needs to be handled quickly and unobtrusively by clients and site visitors. We  design, build and maintain database structures which are held securely and backed up daily. 

Our clients' email address lists are held solely to send mailings to their customers and are never  shared or rented. List maintenance is handled promptly to keep them up to date. 

Consultation & Analysis

If you're looking for ideas or to get projects up and running, let's see how we can help. By meeting or  phoning to go through what you’re looking to accomplish, we'll offer ideas, practical solutions and  quite possibly touch on areas you hadn't considered to make your plans a success. 

Where a project requires it we can conduct sector research, competitor analysis, split testing or  specific and detailed performance reviews to highlight what's working well and any scope for  improvement. 

Support

Lastly here but certainly not least, we're here to cover your back as well as keep things running and  up to date. Our annual site and campaign management packages give dedicated support, version  and security upgrades plus backups, maintenance, minor updates and performance reports. 

And, just like a partnership, once sites are live or campaigns completed you'll find us popping up  periodically with suggestions to maintain the interest and momentum. 

What's Next?

Like to discuss your ideas, or arrange to look more closely at achieving results from your web or  emarketing activities? Please call us on 020 8771 7326, or get in touch by email or our contact form.