Helping you inform, educate and sell
Give a purpose to your pages

Connecting with your customers

The real purpose of web design is problem solving, that's how to engage your visitors to complete the actions on your site that you'd like them to. Whether large or small, sites have to be visible, purposeful and geared to quickly make a strong impression on first the eye and then the mind. 

We'll work with you to build visitors' confidence and trust in you and what you offer. Along with their  visual appeal and attention to detail, you'll see that our sites are clearly laid out to be useful, fast  loading and integrated with your other marketing channels. 

Making it all happen

It's the code under the bonnet that makes a site sing, where information is shared and  functionality is smoothly and securely enabled. 

From data mapping to email scripting, interactivity and smart display transitions, we write clean, lean  bespoke scripts or use suitable plugins to aid server side performance and make sites load quickly and seamlessly for you and your visitors. 

Keeping up-to-date and personal

Content Management Systems (CMS) have really come into their own to put content in the  hands of site owners. The latest CMS sites are highly scaleable, easy to update from the office, home or on the move and work as a blogsite format for extra insight and feedback. 

We've specialised in WordPress and Joomla! CMS installations as well as writing our own for a   specific fit. Most clients need a CMS tailoring to their needs which can then include bespoke themes  along with any suitable additional features or functionality to complete the mix. 

For peace of mind, ongoing support with version and security updates is included as part of our site  maintenance packages. 

Directing traffic your way

In both the free and paid search engine listings, it's visibility and conversion that turn  searchers into buyers. To stand out in the rankings, you'll need to be consistently seen as  more authorative and relevant for a search term than your competitors. 

Ranking positions are determined by your page setup, content and links from other sites which pass  credibility to the search engines. This is SEO (Search Engine Optimisation) which with research   and a regular maintenance commitment works to get your site noticed and visited. 

Our pages are clearly tagged and laid out to show the search engines what you specifically have to  offer. They can usually be easily adapted for any Google Adwords or sponsored PPC (Pay Per Click) campaigns which we can set up and manage to maximise the ROI of your spend where competitive  keyword terms might otherwise prohibit immediate results in the organic (free) ranking positions. 

Both SEO and PPC campaigns receive monthly reporting to show exactly where and how well your budget is working. 

Sharing what's new, staying in touch

Email is an immediate and relatively low cost communications strategy which can produce  a high ROI for well targeted campaigns that stand out well in the inbox. We've used email marketing to help a number of clients improve their brand recognition, direct traffic and   repeat visitor levels. 

Design, deliverability, subject lines, list quality and devices are a number of the factors which  influence its success in building relationships with your customers. Its measurables are actions and  awareness with metrics which track every open and clickthrough. 

We offer an email design and delivery service that starts with a bespoke template to relect your  company's image and to be clearly read across different email clients and devices. As well as list  maintenance, campaign management and reporting, there's also assistance for your content, subject  lines, calls-to-action and lead generation. 

If you'd like copies of our worksheet prompts covering targeting, content and strategy for email  campaigns, please get in touch. 

Getting your goods to your customers

There are many different shopping packages available for selling both physical and digital  goods online. You'll administer a front-end shopping cart which is linked to a payment   gateway for processing the financial operation. 

We'll look at your requirements and budget to find the most suitable setup, from a simple checkout  facility to one with full ERM integration. The cart pages can then be styled to fit in with the rest of  your site, and most have SEO integration facilities already in place. 

Bringing your projects to life

As well as offering SEO advantages, online video is now better quality and value than ever  before. It works especially well to engage visitors, build trust and encourage interaction as it's quick and easy to digest and perfect for automated communications across a wide range of devices.  

We produce scripts and partner with specialist lighting cameramen or media agencies to best suit  the particular project and budget. 

Positioning and propositioning your audience

For strong, easy-to-read and SEO friendly copy across all of our web and emarketing  projects, we'll usually help with copywriting and subediting as part of the brief or bring in a specialist writer for niche assignments. 

PPC headlines and texts are designed, monitored and adapted with both click throughs and ongoing conversion in mind.

Making your files web-ready, quickly

We work with graphic designers to quickly transform their layered Photoshop, Fireworks,   Illustrator or Acrobat files into multi-browser compliant websites and newsletters. 

It's cost effective, fully tested and then straightforward to include CMS or additional functionality as  necessary. 

Organising your data, securely

Data information needs to be handled quickly and unobtrusively by clients and site visitors.  We design, build and maintain database structures which are held securely and backed up daily. 

Our clients' email address lists are held solely to send mailings to their customers and are never  shared or rented. List maintenance is handled promptly to keep them up to date. 

Moving forwards together, handling any problems

Lastly here but certainly not least, we're here to cover your back as well as keep things running and up to date. Our annual site and campaign management packages give dedicated support, version and security upgrades plus backups, maintenance, minor  updates and performance reports. 

And, just like a partnership, once sites are live or campaigns completed you'll find us popping up  periodically with suggestions to maintain interest and momentum. 

Ideas and solutions for your next project

If you're looking for ideas or to get projects up and running, let's see how we can help. By meeting or phoning to go through what you're looking to accomplish, we'll offer practical solutions and quite possibly touch on areas you hadn't considered to make your plans a success. 

Where a project requires it we can also conduct sector research, competitor analysis, testing or  performance reviews to highlight what's working well and any scope for improvement.