Web design, it’s problem solving
It’s easy to think of web design in terms of appearance, but the visual aspects cover a number of elements that underpin a successful site.
For the the design process to deliver, it has to link a site’s offerings with its visitors’ needs by establishing -
Who are you?
The expertise, character, activities and values which make up your USPs, ESPs (Emotional Selling Points) and brand standing.
What benefits do you offer?
How your products or services really help your visitors, rather than just what they do.
Who are your visitors?
As well as demographics and analysis, engage and get to know them!
What are they looking for?
Think of the needs you can you satisfy, the pains you can ease or the problems you can solve.
What will they act on?
That’s making your propositions clear, attractive and easy to take up.
Whether they’re worked through by teams or individuals, the answers will be the foundations that support a site’s performance and its contribution to online business growth.
It’s a process that’s central to the current web projects here – from a structural spring clean for a pensions advice company to an upcoming ecommerce based revamp for a local history foundation – where we work closely with our clients to signpost and deliver their different customer types through to their targeted online destinations.
