What really makes a website?

We’re getting so used to websites that it’s easy to take their make-up for granted. After once being full web presences by themselves, most sites now work as part of a wider communications strategy alongside emarketing and social media channels.

Design, Content, Functionality, Traffic, Devices

At its core, a site is the design, content and functionality which serves its traffic on a growing range of devices. We can see this as a space, an island in a sea of world wide webbery, or as a structure that’s purpose built to stand out online.

..and Brand

What brings everything together and conducts the site’s lifeforce is its brand, whether that’s business, personal or communal. Putting all of the individual branding elements together, we have the blocks to build an online identity that look something like this –

More than just a list of buzzwords, these are the factors that make a site worth visiting and returning to. Nobody really wants websites, they want what they offer – which is much more than a sum total of information, goods or services.

With every website we need something to buy into, and there’s nothing better for this than our favourite brand components.