Business

Inspiring your visitors to take action

Winning business websites

A good business website should be a clear reflection of your company and values. For generating leads or sales, a website is something every company relies upon. It’s central to your brand identity, reputation and how customers perceive you.

But you only have a few seconds to demonstrate what your business is about and make a strong impression.

You know you want to be…

Relevant. Found. Useful. Attractive. Trusted. Valuable. Clearly showing your visitors you offer what they’re looking for. That’s products, services and how to get them. Straight away or along the line. At their market level. With the information or proof they need. Character too. A business relationship, possibly ongoing. The package that compares well against the competition.

So, what do we need? Where do we start?

Understand, plan, deliver, evolve

There’s a lot to get right, including…

technical, visual/design, platform/framework, SEO considerations, social media interactions, content > to make a …(wha?) experience.

… what really lifts the site… Detail clients input inc content (to make site, then ongoing), promotion, preparation/insights/identity/objectives

> Working together… partnership… to get the best representation of your company to… attract new customers

  • Strong build, decent server, https, well chosen platform and core elements allowing for (bespoke code)… scalabilty and updatability.
  • Structure platform.. framework.. users… and search engines
  • Content ……
  • Identity A useful starting point is the identity triangle to formulate your ethos, value proposition and ESP (Emotional Selling Point) as a consistent mix to use throughout your communications.
  • Design Reflect latest design (what..) but not to be a slave so they don’t look outdated
  • Business personality …..
  • Purpose

Your site is about your customers

Yes, really…. A site is nothing without visitors. And however you get them there – because they won’t just come! – you’ll want them to… certain actions… to give you results. That means addressing them in their terms – their wants, needs, desires – rather than simply pushing any we-we mantra about yourselves. The sanity against the vanity.

You get what you pay for.
A website is the first point of call for almost every potential customer for your business. It needs suitable investment in terms of attitude, time and money.

Solutions that help

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Quick wins for your website

  • Show you’re alive and up for business! Flag up your recent activities and how you can help your customers both today and in the future.
  • Demonstrate your strengths and achievements to highlight what customers like about your business and what makes you different from your competitors.
  • Make it easy for people to quickly understand what you offer, find or buy what they’re looking for and get in touch from wherever they are on your site.
  • Add flavour to give people a taste of your style, values and who they’re going to be dealing with. Tell a story, break the ice. Personality doesn’t mean unprofessional.
  • Cut the confusion by leaving out bluster and jargon. Be direct and informative, picture your customers and try talking to them about their interests and concerns in a style they’ll respond to.
  • Lively up yourself with language, imagery and suitable media to keep your visitors interested and wanting to come back for more.
  • Encourage interaction with strong prompts for your visitors to get in touch, sign up for newsletters, offer feedback and find you on social media.
  • Share your expertise through comments, articles or information to build confidence, raise trust and make you more useful to know.

Let’s take it to the next level

New project or help with a current site? Let’s talk
visual, verbal, technical…
though & consideration for.. (what?)
more companies need to consider web development as the most critical investment in the future of their business.

 
 
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So, what do we need? Where do we start?

Content / plan –
A useful starting point is the identity triangle to formulate your ethos, value proposition and ESP (Emotional Selling Point) into a consistent mix to use throughout your communications. This covers
– Purpose of your business (beyond making money)
– What you deliver for your customers (and what they can expect to receive)
– How do you want people to feel?

Basis to build –
server – resourced
framework – scaleable
functionality – …

to learn how to use a content management system – and I mean really learn it, warts and all, inside out.

Be found. Be relevant. Be chosen.

A site is nothing without visitors. And however you get them there – because they won’t just come! – you’ll want them to… certain actions… to give you results.

Your website is about your customers

Really? It’s for them to… and take action

Marketing & Sales (TBC)

making change happen… whether now or further along the line, it’s about selling

Hey, good looking

you’d expect a professionally designed site to be attractive across a range of today’s devices…

From strategy to execution

A thought-through process…

Web solutions that help (wha?)

A bare canvas with the potential… clutter… lean > focus…

Quick wins for your website

Once I wrote (below).. stay fresh, how to keep showing.. what?

Take it to the next level

Get in touch…

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Planning for Sanity over vanity

You only have a few seconds to demonstrate what your business is about so it’s important your website presents your message with clarity.

You only have seconds to answer
What is this website about?
Does it grab my attention?
What does it offer?
Can I get it easily?
Will I want to come back?

Your website is about your customers….

quick answers info or how to get what you offer, now or in future…

Show you’re alive

How you want someone to feel about your business.
Turning ideas into actions
Style and substance
No hassles
Skillset
Impact
Qualified traffic
Value proposition

Be found, relevant and chosen

include – what’s special, why people choose you, what inspires you, how/when did it start, 3 word description, main values, how it helps, why is it relevant today, what drives

Strategy and Execution

Planning, turning ideas into actions

identity triangle

Ethos
Purpose of your business (beyond making money)

Value proposition
What you deliver for your customers (and what they can expect to receive)

ESP (Emotional Selling Point)
How do you want pepole to feel?

Raising people’s expectations

Quick wins for your website

Show you’re alive and up for business! Flag up your recent activities and how you can help your customers both today and in the future.
Demonstrate your strengths and achievements to highlight what customers like about your business and what makes you different from your competitors.
Make it easy for people to quickly understand what you offer, find or buy what they’re looking for and get in touch from wherever they are on your site.
Add flavour to give people a taste of your style, values and who they’re going to be dealing with. Tell a story, break the ice. Personality doesn’t mean unprofessional.
Cut the confusion by leaving out bluster and jargon. Be direct and informative, picture your customers and try talking to them about their interests and concerns in a style they’ll respond to.
Lively up yourself with language, imagery and suitable media to keep your visitors interested and wanting to come back for more.
Encourage interaction with strong prompts for your visitors to get in touch, sign up for newsletters, offer feedback and find you on social media.
Share your expertise through comments, articles or information to build confidence, raise trust and make you more useful to know.

For generating leads or selling directly, a website is something every company relies upon.
> central to your brand identity, reputation and how customers perceicve you.

to learn how to use a content management system – and I mean really learn it, warts and all, inside out.

For us, a website isn’t a low-cost item that is done as cheaply as possible. That leads to the cycle of poor service. You get what you pay for.

a web developer who costs more money than most, but who delivers an excellent service because they can afford to do so. (factor in)

more companies need to consider web development as the most critical investment in the future of their business.

Companies are choosing to spend less on websites than they are on other elements of their business. But that decision is causing loss of income through a weak web presence. (runs the risk of causing…)

A website is the first point of call for almost every potential customer for your business. Surely it needs more investment in terms of attitude, time and money?

……we exist to help our clients design, build and maintain their online offerings.
CMS – customised, include modules & functionality tailored to your business requirements

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Solutions that help… what?

help make you happy
cost savings

passion, purpose
growth
positive signs aspects
gains – automation, efficencies > technology & information
About people, not just about tech

Take it to the next level

visual, verbal, technical…
though & consideration for.. (what?)

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Our clients say

Looks bob on – really striking, professional and simple.

Tim Horsfall, Company Director – Home Exposure

Really pleased with your work and thinking, great to have you on board!

Dom Chudleigh, Digital Strategy Director – Viraljab

Excellent work, all on schedule and you’ve gone to considerable effort to explain things.

Ben Holmes, Managing Director – Invest in Law

We’ve been working together for a number of years. Jeremy has always been there to advise on the best strategies and help with the most professional approach.

GP Vetrano, Director – Vetraland Selective Timber