For businesses wanting to grow and prosper on the web
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Welcome to another in our occasional series on generating interest, leads and sales from the web. As we celebrate our fourth birthday here's a quick look at three areas where there's often scope to improve when chasing attention online. Hope you find them useful.
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As attention spans shorten, websites and emarketing efforts have less and less time to attract attention and inspire relationships.
With each new introduction, how are you going to build confidence and trust in what you offer? How will you measure up to expectations and make an impact?
Wow them! That's not about being super-flashy, it's about being fresh and on the button. Show your audience you’ve genuinely got what they're interested in and how to get what they might be looking for to meet a need or solve a problem.
WOW! That looks good!
WOW! You know your stuff!
WOW! That's clear!
WOW! You're making this easy!
WOW! That's what I'm after!
WOW! You'll take good care of me!
Clearly demonstrating what you deliver makes it easier to do business with you. Experience? Expertise? Service? Standing? There's no second chance to make a first impression and if you want to get lucky, you have to be set up for it.
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Search Engine Optimisation (SEO) is the process of ensuring that your website is as visible as possible in the major search engines for the keywords your customers are using in their searches.
It's an essential task if you want to be found for more than just your name in either the organic or paid listings. Making a site seen as being consistently relevant means investing time or money, it won't succeed on its own.
It may take high stakes to compete for the top level phrases, but you can get off to a good start by doing the basics - layout, content and links - better than your competitors. Highlighting your location will help local searches, blogging and social media offer great opportunities without a large outlay.
Ultimately SEO helps you to develop relationships with your prospects. It can sometimes take months to notice a real difference but if you're looking to become more competitive online, its true value lies in the leads and sales you'll otherwise be missing.
And guaranteed top Google listings? Caveat emptor..
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Mailings - the framework for success
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Email marketing is fast, measurable and highly cost-effective, but the sheer number of emails can make it hard to stand out in the inbox.
Each mailing's performance can only be as strong as the list of people it's sent to, with recipients filtering who they recognise and what's interesting or relevant. Delivery is just one part of a three stage process:
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| 1 - PREPARE |
| Setting up with a list of people who want to hear from you |
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| 2 - DELIVER |
| Crafting messages and getting them through unhindered |
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| 3 - MEASURE |
| Evaluating results and refining your approach |
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There's plenty here for both sides of the brain - to inspire, challenge and connect on one side, measure and analyse on the other. Then it's tactics, techniques and testing that drive successful campaigns through to actions and awareness.
We're just trialling a flexible new consultation service with ideas, best practices, checks and balances for businesses looking to improve their email campaigns. Interested? Call 020 8771 7326 or email for more details.
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If you need help to take your web presence or emails to the next level, please get in touch.
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Degas Guruve is a responsive, forward looking studio with a strong personal feel for its projects. It's run by Jeremy Walker who you can usually assume you'll be dealing with directly.
You'll find us disciplined, easy to work with and geared to producing results for the websites and email newsletters we've been creating and managing for our clients since 2005.
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To ensure delivery of our newsletter to your inbox (not bulk or junk folders), please add list@degasguruve.com to your address book, contact list (Gmail) or Safe Senders List.
Eddie Maelov, anyone?
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