For businesses looking to grow and prosper on the web
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Looking for ideas to quickly sharpen up your web content for 2010? Well, you're in luck and this time there's also a look at my recent site revamp for recruitment specialists Richard Bailey Associates. Wishing everyone a superfine Christmas time (and new year too!)
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Jeremy Walker December 2009
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Quick wins for your website |
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Sales apart, your website is a prime marketing channel that gives visitors an immediate impression about your business. It influences future relationships, like a first date with someone you'll likely want to see again (and again!). If you're looking for online signals to give out as we head into 2010, see if these will help freshen up your pages and keep things on track!
| Show you're alive and up for business! Flag up your recent activities and how you can help your customers both today and in the future. |
| Demonstrate your strengths and achievements to highlight what customers like about your business and what makes you different from your competitors. |
| Make it easy for people to quickly understand what you offer, find or buy what they're looking for and get in touch from wherever they are on your site. |
| Add flavour to give people a taste of your style, values and who they’re going to be dealing with. Tell a story, break the ice. Personality doesn't mean unprofessional. |
| Cut the confusion by leaving out bluster and jargon. Be direct and informative, picture your customers and try talking to them about their interests and concerns in a style they'll respond to. |
| Lively up yourself with language, imagery and suitable media to keep your visitors interested and wanting to come back for more. |
| Encourage interaction with strong prompts for your visitors to get in touch, sign up for newsletters, offer feedback and find you on social media.
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| Share your expertise through comments, articles or information to build confidence, raise trust and make you more useful to know. |
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The first panel of the Triumph Life Coaching site introduces owner Yvonne de Ville with some of the approach behind their services and also includes a prominent download link. |
Of course, these are for visitors who will find you as you are before any SEO techniques to boost numbers. They'll no doubt be influenced too by changes in how we now use the web with smartphones, social media and video.
The new Degas Guruve website is waiting in the wings, it's being checked to be 'fit for purpose' and will be out early in the new year. If you're finding your site isn't as attractive to visitors as it was, or it's just not doing justice to your brand, do get in touch to see how we might help.
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Remake/Remodel - what's behind a site update |
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Richard Bailey Associates is a leading Supply Chain recruitment company and the primary objective for updating their website was simple – to attract higher quality CVs from prospective candidates. They also asked for a more radical appearance to highlight their services and job opportunities online.
The initial project time was spent liasing with RBA to establish their core offerings before structuring and communicating the details. Researching over thirty competitor and brand aspirant sites then helped define what visitors would expect to see as well as show how our client might stand out in their niche market.
Adapting and extending aspects of the existing branding meant the visual side came together easily as part of a sharper new approach which includes a defining home page graphic and a range of 'next step' side panel features.
Taking just over two months to design and build, the new site boasts easier navigation, stronger directions, extra contact options and new blog content. Candidates have a clearer job board with more subscription choices, the client has a bespoke CMS for focused job descriptions and a new social media strategy to connect more widely across the web.
So, how's it doing? November's launch saw the site exceed its highest ever total of monthly visits by over 15%, supported by their latest email newsletter also produced here. Head of Practice John Okusi told me this week that they're already noticing better quality CVs coming through from "a first rate and high quality website" that's "achieved alot and given us good feedback from clients".
Moving forward, we'll continue to offer support, ideas and reporting analysis for the web to play its full part in RBA's multi channel approach for completing placements. With another phase of updates coming soon, watch this space!
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Web problems? Looking for solutions?
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If you need help to get your web or email projects moving and taken to the next level, please get in touch.
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Degas Guruve is a responsive, forward looking studio with a strong personal feel for its projects. It's run by Jeremy Walker, who you can usually assume you'll be dealing with directly, and appreciated by clients for quality of work, attention to detail and first class customer service.
You'll find us disciplined, easy to work with and geared to producing results for the websites and email newsletters we've been creating and managing since 2005.
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To ensure delivery of our newsletter to your inbox (not bulk or junk folders), please add list@degasguruve.com to your address book, contact list (Gmail) or Safe Senders List.
And Eddie Maelov, he's alive and well in Norfolk.
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