Once it was about having a website, then offering one with answers.
Now it's about having sites that work to connect and convert across a range of devices as part of your web presence; your website fits in with your social media, email marketing, lead generation, brand awareness and sales strategies.
Ten checks to improve your website/ part 1
1/ Purpose
After building the strategies, confidence and awareness to bring your brand to life, it's ultimately visitor actions and your own business requirements that count. Exactly what results do you need your site to deliver?
2/ Preparation
Researching solutions to fit in with budgets and timescales means answering a number of questions about what's possible, what works well, what's in demand, what's on the horizon and what your competitors are up to.
3/ Audience
A site is nothing without visitors – how are you set up to identify and attract your target groups, then to help them find the opportunities you offer to pique their interest, satisfy their needs or solve their problems?
4/ Platforms
You'll want a robust and well defined structure to move your visitors through to their targeted destinations, supported by reliable, accessible technologies that grow with your business.
5/ Devices
With the massive take-up of tablets and smart phones, sites are viewed across a range of screen sizes. How is your site geared to respond to simplified mobile viewing as well as the full desktop experience?
Hmmm, where's design? Check Part 2 coming in early July
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