A great deal goes into a successful site
Here’s a quick Advent checklist with prompts to keep you on top of your game. Check back for a new entry each day until Christmas.
1/24 Be remembered
for what you produce
Are you giving your customers a memorable online experience?
Without them, you have nothing
Are you attracting the right type, in the right numbers?
3/24 Instant impact
First seconds make all the difference
Are you giving the best initial impression to potential customers/clients?
Generate interest, target tangible returns
Are you focused on getting results from your site?
5/24 Your website is
for your visitors
Are you fully geared for meeting customers’ needs and expectations?
Reflect your business standing, highlight your particular expertise
Are you a leader in your field, an authority in your market?
7/24 Web design is
signposting and encouraging actions
Are you being clear with your customers?
What's in it for your customers
Are you offering your visitors an effective promise to boost/reinforce brand awareness or stand out from your competitors?
Be relevant, be found, be competitive
Are you optimising the search terms you’d like to be listed for, including location?
Don't confuse or make me wonder
Are there any site aspects or jargon which leave your visitors feeling unclear that you could fix?
Social proof helps give confidence in what you offer
Are you showing how highly your customers value you?
12/24 Freshen up
with what's new, what's current
Are you keeping your content up-to-date?
13/24 Be different
Stand out for yourselves
Are you reflecting your own business character in your site’s style and content?
Optimise your business flow
Are you looking for appropriate time-saving opportunities with your site?
Make sense of your metrics
Are you checking your traffic sources and page activity to see how well your site is working?
Stage a suitable site experience
Are you giving your visitors what they are looking for?
Don't make me wait
Are you making sure your pages load promptly without any undue delays?
Build ongoing relationships
Are you offering any valuable extras to download, sign up for, link to or shop with?
Prevention is better than cure
Are you secure, updated and backed up?
20/24 Real estate
Justify the position on the page
Are you making the best use of your most prominent spaces?
Get my attention
Are you regularly highlighting your site and raising awareness of what it offers across other channels?
Design decisions to improve user experience
Are you giving your visitors a smart, well-considered site appearance across its various elements?
Your offerings, your story
Are you communicating convincingly with suitable readability and visual interest?
Results are sanity, everything else is vanity
Are you converting site interest into leads and sales?