Plan
A great deal goes into a successful site
Here’s a quick Advent checklist with prompts to keep you on top of your game. Check back for a new entry each day until Christmas.
1/24 Be remembered
for what you produce
Are you giving your customers a memorable online experience?
2/24 Visitors
Without them, you have nothing
Are you attracting the right type, in the right numbers?
3/24 Instant impact
First seconds make all the difference
Are you giving the best initial impression to potential customers/clients?
4/24 Purpose
Generate interest, target tangible returns
Are you focused on getting results from your site?
5/24 Your website is
for your visitors
Are you fully geared for meeting customers’ needs and expectations?
6/24 Authority
Reflect your business standing, highlight your particular expertise
Are you a leader in your field, an authority in your market?
7/24 Web design is
signposting and encouraging actions
Are you being clear with your customers?
8/24 Proposition
What's in it for your customers
Are you offering your visitors an effective promise to boost/reinforce brand awareness or stand out from your competitors?
9/24 SEO
Be relevant, be found, be competitive
Are you optimising the search terms you’d like to be listed for, including location?
10/24 Certainty
Don't confuse or make me wonder
Are there any site aspects or jargon which leave your visitors feeling unclear that you could fix?
11/24 Testimonials
Social proof helps give confidence in what you offer
Are you showing how highly your customers value you?
12/24 Freshen up
with what's new, what's current
Are you keeping your content up-to-date?
13/24 Be different
Stand out for yourselves
Are you reflecting your own business character in your site’s style and content?
14/24 Efficiency
Optimise your business flow
Are you looking for appropriate time-saving opportunities with your site?
15/24 Measure
Make sense of your metrics
Are you checking your traffic sources and page activity to see how well your site is working?
16/24 Expectations
Stage a suitable site experience
Are you giving your visitors what they are looking for?
17/24 Speed
Don't make me wait
Are you making sure your pages load promptly without any undue delays?
18/24 Takeaways
Build ongoing relationships
Are you offering any valuable extras to download, sign up for, link to or shop with?
19/24 Maintenance
Prevention is better than cure
Are you secure, updated and backed up?
20/24 Real estate
Justify the position on the page
Are you making the best use of your most prominent spaces?
21/24 Promote
Get my attention
Are you regularly highlighting your site and raising awareness of what it offers across other channels?
22/24 Style
Design decisions to improve user experience
Are you giving your visitors a smart, well-considered site appearance across its various elements?
23/24 Content
Your offerings, your story
Are you communicating convincingly with suitable readability and visual interest?
24/24 Deliver
Results are sanity, everything else is vanity
Are you converting site interest into leads and sales?
Let's talk
The internet isn't waiting for a new website. But your customers are waiting for a solution to their problems. For help, ideas and advice for your projects, get in touch on 020 8771 7326 or email.